
Professional Identity in Technical Communication (30%)
Assignment Components:
The Individual Project (a publication for which you are
entirely responsible) is intended to help incoming technical communicators,
STC & STA majors, develop a sense of professional identity. (If you
are in another major, see me ASAP, and we'll modify this assignment for
your major.) The STC program director and Karla Kitalong, the student advisor,
need publications that will help students in high school and those coming
into our program understand what it means to be a technical communicator.
Those young people need to know why people value this major. Right now,
most of the departmental promotional materials define our majors only in
terms of the tools, techniques, and technologies they use. That is NOT a
good thing. Instead we should be able to give new and incoming students
more personal accounts of why and how Sacs and Seas came into our program
(really), what they are getting out of the experience, and what they hope
to make of their careers. Yes, eventually you WILL graduate!
Each individual in HA 330 is responsible for the final version of this
publication: all of the planning finished, the copy written and proofed,
graphics included that are well tailored to the message, and a comprehensive
layout completed. This project has three distinct components: the initial
research and project proposal, the publication itself, and a cover memo
that includes a justification for the design decisions you made and some
evaluation of the design process you went through.
For this project, choose one of the following formats:
- a booklet for incoming students
- an orientation program and materials to be used at the orientation
sessions
- a 4-page newsletter (at least)
- a broadsheet for incoming students (2-sided 11 X 17)
- a series of one-page information sheets for the advisor to hand out
- a tracking document for students from the student's perspective
- another publication format that you feel is appropriate (with permission
of instructor)
Journals, Reflection, Research, Interviews, and the Project Proposal:
- Journals: Start a research journal for
this project. Keep track of the hours you work on specific components of
this project: Those research components include personal journal entries,
interview & research notes, and email & job ad analyses in this
journal. Producation components include time spent writing, editing, revising
copy; time spent designing and laying out the document; producing the graphics;
printing, writing the final cover memo, and anything else related to the
project.
-
- Reflection:The first entry in your
journal should be an "institutional autobiography." Respond to
the following prompts:
How did you become an STC or STA major? (If you are neither, see
me ASAP and we'll work out a prompt suitable for your major.) Why is this
occupation important to you and to the culture at large? How exactly did
you get to this point in your educational career (be honest)? What are
you going to make of your STC experience? What do you see yourself doing
in the professional world?
You might ask, "Why start with such personal information?"
Our department needs to collect "human" stories from students
and why they care about their major. We have all the technology-oriented
reasons for being a technical communicator down pat. Now we need the human
side. We don't expect you necessarily to use the same language found in
your journal, but we are sure these responses will help you formulate your
perspective on professional identity in this field.
Research: Besides your institutional autobiography,
three sources of information will help you develop materials for this project:
Two Career Development Reports from STC graduates, email lists with professional
communicators discussing current trends and interests, and job ads from
STCJOBS-L.
- Read Harrison Wither's and Stacey Hensley's Technical Communicators
Career Development reports. Respond to their reports from your prespective.
What is similar and different about your experiences? Collect and document
interesting quotes and any useful information from their reports. Record
ideas for material that you might include in your TC professional identity
publication.
- Within the first couple of weeks of the term, subscribe to one of the
following lists (or another relevant to technical communicators with instructor
permission) for at least two weeks. During that time read the mail carefully
and try to describe what characteristics these professionals seem to exhibit
in their email messages: What are they like? What do they care about? How
useful is the list? What specific issues came up that were important to
TCers? Again, collect and document interesting quotes and any useful information.
Record ideas for material that you might include in your TC professional
identity publication. Later in the term, you will be asked to give an informal
presentation on your observations of this list.
- techwr-l: http://www.documentation.com/techwrit/techwrit-l.htm
- usability testing list: Email tharon.howard@clemson.edu to subscribe
to his usability email list. Tell him that I sent you and that you simply
want to read and get a sense of what types of topics the lists discusses.
- attw-l: http://english.ttu.edu/ATTW/ATTW-L.html
- Subscribe to STCJOBS-L@mtu.edu. Write down the professional characteristics
that you think would be important in answering these job ads. How are you
going to develop these characteristics as you go through the MTU program?
Will you have to develop some of these characteristics once you assume
a paid position? Which ones and why? Later in the term, you will be asked
to give an informal presentation on your observations of this list.
Interviews: We will do an in-class interview
with a client, Karla Kitalong, for these projects on Tues. the 29th of Sept.
Come to that class period with questions that will help you determine a
publication format. You will need to find two other appropriate readers
(e.g., incoming TC students, high schools students, transfer students from
other departments) for your TC Professional Identity project and interview
them outside of class. Your objective is to determine what TC information
they really need and what format will best suite their needs. Identify these
interviewees and summarize, in your project proposal below, the comments
and suggestions they make--due by Sept. 29th in class.
Proposal: Now write a project proposal.
The proposal is informal in the sense that it is amendable. It should be
well written and complete, but later in the quarter, you may change the
scope of the project and even the client after consulting with me. A project
proposal (in memo form) for the publication you are considering should include
the following information:
- a summary of your findings from the three research areas
- a statement of purpose for the TC document as you see it now
- a short description of your audience and client
- a rough (usually hand drawn) thumbnail of your design (a sketch of
the primary design elements)
- the size of the publication (physical dimensions and length)
- the number pieces you would produce
- a description of graphics you might use
- some description of how it will be distributed
- the type of paper to be used
- a description of how color will be used in the publication
- an annotated timeline (Gannt chart) showing when drafts will be completed
and reviews returned to you. Estimate the time it will take you to complete
this project and then compare that time with the actual time you accumulate
on the project by the end of the term. If you want to read a rather thorough
description of how estimates are made professionally, see Hackos, Chapter
8. But I do NOT expect you to follow her "metrics" but instead,
to come up with what she calls a "guess-timate."
Due by Oct. 13th, Tuesday of week 6 in class. This memo will serve as
a rough draft of the final cover memo due at the end of the term.
The Publication:
The requirements of this class do not require you to have the publication
printed. For Publications Management, you need only do the following:
- Identify all necessary specifications needed to print your project.
- Choose and size photographs or artwork.
- Write and/or edit all copy (text) and headings.
- Complete the "mechanicals" of your project. Print as much
of your final mock-up as you can (easily), using the CCLI network and our
laser printers, and then physically cut and paste the rest. Indicate fold
lines, spot colors, and all information needed to have the document published.
It should be close to camera-ready!
The beta versions of this project is due sometime in the 9thor 10th week,
the day set up for your in-class review. The final draft of the project
is due on Tues. of Finals Week.
At the end of the course, you will have completed all of the planning
needed to get your project printed except the camera-ready copy ("mechanicals").
Some students in the past have had their projects printed in the winter
or spring. Following a project through to completion is an exciting and
valuable experience. I strongly recommend it. But publication is not
required for this class.
The Cover Memo
Write your cover memo to describe the publication you have created. It
should include any information that will help me understand why you made
your design and content decisions. Your cover memo should include at least
the following components:
- Describe the audiences of the publication (see your earlier project
proposal).
- Describe the purposes of the publication.
- Explain the rationale for designing each component of the publication
the way you have.
- Assess how well you estimated the time spent on this project in the
"guess-timate" in you project proposal. Evaluate the production
process: how you would change the process if you were to do it again?
The cover memo should be at least 3-4 pages long and is due on Tues.
of Finals Week.