True technophiles are unconcerned with charges of techn. determinism. Humanists interested in computers are. He more in line with Diebert's "fit" between technologies and social movements, and that they interact with each other.
"[I]f literature and humanistic scholarship ar eleft in print, while scientific and technical communhications move to elctronic form, the result would only be the further marinalizaion of literature inour culuter. For in that case the scientific and literay communities would not share an ideal of publicaion or a fourm for dialogue" (256).
But his main point is that we are seeing a switch not in forms but MODES of representation: textual to visual. We are revelling in the revealed.
The danger of the desire for the "natural sign" where the sign and the thing itself are conflated (confused?) We tend to look through not at cultural texts (266). In the gaming development community, this "looking at" their cultural texts is an evil thing to be avoided. Folks like Bricken want the professionals to look "at" the text/game, but their end goal is to allow the reader/user the opportunity to look "through."
Not a new orality (McLuhan and Ong) but "a dependence upon and interest in the visual" (270).